Digital marketing campaigns can be a great way to get the word out about your local destination attraction. Of course, if it were that simple, everyone would do it.
There are plenty of considerations when choosing a digital marketing strategy, chief among them your methodology.
When it comes to SEO, there are two main ways of generating traffic and boosting site visibility: organic growth and PPC marketing.
But which should you use for your digital marketing campaign? Read on to find out what you need to know about these two very different marketing methods.
Which Is More Cost-Effective?
We’ll begin with the elephant in the room, cost. Every business owner wants to save as much money as possible while simultaneously seeing the highest return on investment.
So between organic and PPC marketing, which is better for your budget?
In all honesty, it’s a bit of a loaded question. It’s virtually impossible to tell which has the best cost-benefit ratio without knowing your specific business’ needs.
Largely it depends on what you’re trying to get out of your online marketing strategy.
If you’re simply looking to generate more traffic to your website, a PPC campaign is a fantastic way to boost your site’s visibility.
If you’re interested in increasing your overall web presence, organic marketing, which tends to cost little or nothing, is the best way to go.
Which Works Faster?
If you’re going to put your time and effort into creating an effective marketing plan, you’ll need to understand that a marketing plan, no matter how well-tailored, takes time to generate results.
When you commit to a marketing campaign, commit to waiting 30 to 90 days for your campaign to really take effect.
Typically, however, PPC marketing takes a bit longer to take effect, though it depends on your target keywords. Most of your results will come in after a month or so.
On the contrary, organic growth strategies, such as videos or blog posts, have the potential to take an immediate effect given its shareable nature.
Which Is Easier To Manage?
Unless you’re going to hire a team to help you manage your marketing, you’ll likely end up doing most of the marketing management yourself.
As a result, it’s important that you understand the time commitments associated with both.
PPC marketing requires more intricate management, as it allows for immense customization. You can customize your keywords, research trends, and adjust accordingly.
Organic content is less time-intensive, but still requires a good deal of time. Whether you’re creating blog posts or focusing on on-page optimization, you’ll likely end up spending a few hours, at a minimum, per organic marketing adjustment.
Final Thoughts On Organic Vs. PPC Marketing
At the end of the day, it’s nearly impossible to tell which strategy will work best for your attraction’s brand. The ideal strategy involves a healthy balance of both PPC marketing and organic growth.
Interested in growing your business? Get started today and let iWerx help boost your brand’s web presence.